... market and distribute a line of preschool and early learning toys for infants ... educational DVD series from Twentieth Century Fox Home Entertainment.
There are millions trying their luck every year, while only a few hundred movies are ever produced and receive distribution. But it is possible. The best way to break in to Hollywood is to make your own movie. Here are six clear steps for making it happen:
(A word of warning: It won’t be easy, but it will be possible, if you follow these guidelines.)
Write a script: There are hundreds of books available–some better than others–for how to write your own movie script. Read the reviews and the endorsements before choosing one. Of course, the best route to go is through reading actual screenplays, both good and bad. It’s much more effective than learning theory alone.
Assemble cast and crew: Seek out talented actors and crew. You can start with local college or university drama programs. If you must splurge on talent, make sure it is a quality director of photography. A film with the right look can overcome many other problems associated with cast and crew, because your film will look polished.
Set aside days for filming: Make sure that everyone understands the schedule, and that you have surrounded yourself with individuals who will be committed to honoring the time obligations. Once everyone is on the same page, use your days of filming to get as much done as possible. Have cast and crew eat meals on set, and if possible, lodge there as well. If you can’t, at least make sure that everyone is within a reasonable driving distance to the location.
Focus on editing: Once you have shot all the footage, it becomes your primary task to edit the footage into a coherent and compelling feature. This is where the movie is truly made. It used to be a much more difficult process that involved scissors and tape. Today, most editing chores can be handled more efficiently by computer.
Enter festivals: Once your film is “in the can,” so to speak, you will need to get it noticed. Distributors often pay attention to film festivals for finding the next hidden gem. Enter yours in as many prestigious festivals as possible. Tribeca and Sundance are two of the most recognizable, but they’re definitely not the stopping point. Start with local festivals and try to build steam and word-of-mouth.
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Here’s a quick primer on making your film available for download or streaming. Download means you make it so that your film will reside on someone’s computer or device. Depending on someone’s internet connection it might take a while for them to access your content, however, this method is good in that once your audience has it, they have it and in high quality. Your film won’t be subject to choppy video, stops and starts etc.
In order to do this all you need is to upload your film to your website, create a link to the file and it’s available for people to download. iTunes is another popular way to make your content available for download onto a PC. iTunes only works with aggregators to get film content, unlike music where they are far more open. So you will have to submit your film to an aggregator who will then submit it to iTunes for approval. Examples of aggregators are Indieflix, Distribber and New Video Group. Oh, that’s another thing to notice, Apple has to approve your film. This process is not instantaneous but I have heard 2 weeks is about the average amount of time. There are ways around this though.
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A few weeks back I gave a talk and was surprised that many filmmakers in attendance had never heard of crowdfunding.
If you are one of those filmmakers, crowdfunding provides you with the ability to reach out to your social networks and solicit your contacts for financial sponsorship.
In this “many to one” funding model, in exchange for donations, you provide various incentives. $5 dollars might get your sponsor a DVD. $500 dollars might get your sponsor an all expenses paid trip to the premier.
The other reason why I like crowdfunding is, it allows you to test a concept and source an audience from day one. In this regard, if your movie has a really sharp hook, you have the possibility of building buzz before you make your movie.
I have provided the following resources to help speed up your crowdfunding research:
Popular Crowdfunding Sites
www.indiegogo.com – Indie GoGo allows filmmakers to raise money and take whatever they get. Indie GoGo also owns a movie distribution arm called distribber.
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 Movie distribution is changing fast. A few years back, it was impossible to get your movie seen and sold without finding a traditional distributor willing to take a gamble with your title. And in those days, if you did not garner a deal, your movie died in quiet obscurity.
Thankfully the era of modern movie distribution has arrived. With companies like distribber (full disclosure – they pay me to promote), filmmakers can now access popular marketplaces without asking permission. This means, that unlike the old days where you based your business plan on the Sundance lottery, you can now plan a marketing and sales strategy that YOU control.
While both iTunes and Amazon are awesome marketplaces for filmmakers, one of the most exciting outlets to emerge on the indie scene is Hulu. Unlike the other marketplaces, Hulu does not require viewers to enter a credit card to access your content. They make their money on advertising. This means that once you get your movie into Hulu, a viewer can find your content and watch it without obstacles.
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Boxee will give you the ability to share what you’re watching straight to Facebook with a new expansion of the integration of the service into its software. Those of you with the Live TV dongle attached to your Boxee Boxes will be able to share without leaving the TV program.
I managed to catch a glimpse of it at Showstoppers at CES 2012 and thought that it was pretty cool. It’s definitely the way that things need to go in my book because I don’t always want a second screen when I’m watching but I do like to share what it is I’ve got my eyeballs on (I use GetGlue because they offer free stickers and I’m a sucker for stickers).
Via Open Graph, users will be able to auto-share what they’re watching. You can also see how many of your Facebook friends are watching a show right in the program guide. They say that when it launches you’ll see profile pics of friends from Facebook instead of just now many.
If you’ve got Boxee and Facebook you can click shared links on Facebook to the show page and put into your queue to watch later or just add to favorites.
Watching a show for more than two minutes will see it then auto-share and you’re able to opt out of the auto-sharing altogether. I don’t really share everything I watch, just some of the more interesting things because I think it would get annoying to know what everyone is watching all of the time and it would just flood the news feeds. Personally I think there should be no auto-share and you should have to choose yes or no to share your viewing of a program, especially if you’re watching those adult how-to films on demand or something, right?
Whether it’s Amazon or Walmart or the powerhouse Netflix, companies are paying attention to how consumers are watching movies. And it’s all heading toward streaming online. With instant gratification a click away and thousands of movies and television shows to watch online, businesses are in fierce competition to be the top service with the most to offer customers.
“The major trend is that movies are moving online,” said the Netflix vice president corporate communications, Steve Swasey. “The DVD business is shrinking. Netflix alone has roughly two billion hours of movies and television shows watched instantly.”
Even with Netflix still a major contender in the market of online streaming, with 61 percent of all digital movie watching on their side, the company is losing its foothold as the only online source for streaming. Increasing subscription prices and movie distributor deals (where Netflix content comes from) have lost thousands of customers, opening the door for other companies.
“I think that there’s already so much material available online that the growth of the industry will turn into white noise with only a few survivors,” said the Utah Film Center’s communications manager, Levi Elder. “We can’t have 200 sources giving us the same thing. They almost drive each other out of business.”
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This year the movie industry made $30 billion (1/3 in the U.S.) from box-office revenue.
But the total movie industry revenue was $87 billion. Where did the other $57 billion come from?
From sources that the studios at one time claimed would put them out of business:Pay-per view TV, cable and satellite channels, video rentals, DVD sales, online subscriptions and digital downloads.
The Movie Industry and Technology Progress
The music and movie business has been consistently wrong in its claims that new platforms and channels would be the end of its businesses. In each case, the new technology produced a new market far larger than the impact it had on the existing market.
- 1920’s – the record business complained about radio. The argument wasbecause radio is free, you can’t compete with free. No one was ever going to buy music again.
- 1940’s – movie studios had to divest their distribution channel – they owned over 50% of the movie theaters in the U.S. “It’s all over,” complained the studios. In fact, the number of screens went from 17,000 in 1948 to 38,000today.
- 1950’s – broadcast television was free; the threat was cable television. Studios argued that their free TV content couldn’t compete with paid.
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